Is Local SEO For You?

You are eligible for local SEO if your business enjoys a physical location your customers can visit and buy your products/services from. As the name suggests, local SEO services target the customers residing or generally searching for products similar to yours in the same area that houses your commercial business.

This begs the question: How much does local SEO cost?

The Average Local SEO Pricing

Every business is unique, and so must the SEO strategy they employ be equally unique. Your local SEO strategy also needs to be curated to meet your business requirements. Several factors play a role in determining the SEO strategy fit for you and, consequently, the local SEO pricing.

These factors include

  • The amount of content you are marketing
  • The expectations you have
  • The range of services you require
  • And, of course, the SEO experts you hire.

Since there are several aspects to consider, there is no one set price for local SEO. On average, your local SEO costs can range from $800 to $3000 a month. And these prices also depend on the pricing model of the SEO agency or digital marketing firm you are hiring. Some agencies deploy a monthly retainer or offer services on a pay-per-project basis or may offer services at an hourly rate. Local SEO marketing is still comparatively cheaper than traditional global SEO.

Local SEO Pricing Factors

As mentioned earlier, there are a number of factors to consider when it comes to SEO pricing. These include:

Industry

Some industries are more suitable for marketing online; others require more intensive SEO work – and hence – cost more. Some of the most expensive keywords come from sectors like medical offices, finance offices, mechanics, and most service-based industries, as they are saturated and highly competitive. Standing out among them is a hassle and requires more time and resources.

On the other hand, niche businesses don’t have a lot of competition and can utilize keywords more effectively at a much lower price.

Time

The strategy you decide on may run for a day, a week, or a month. The longer the SEO services take, the more they will cost.

For example, if you only need services to help with your Google My Business account, this can be paid on a per-project basis. On the flip side, if you are working on improving site search engine rankings, this can take much longer and demand a monthly service.

Location

In general, larger cities and larger areas are more competitive and require more intensive SEO strategies since you are targeting a wider audience. Similarly, if your business has multiple locations, your business may have to spend more on local SEO since each location will need a separate local SEO strategy. The pricing may also vary depending on your local business’s current rankings on search engines.

seo costs

SEO Services Required

Your SEO model will also affect your pricing. If you are going for small-scale local SEO services, your pricing will be much lower than if you are going for a more comprehensive SEO strategy. Then again, small-scale SEO strategies that employ ads or social media campaigns running for limited periods don’t guarantee a lot of growth.

On the other hand, if you are going for a comprehensive SEO strategy that employs PPC, content marketing, reporting, Google My Business setup and management, social media marketing, link building, and citation optimization, it will cost you a lot more.

The skillset of the Agency

Not all agencies demand the same pricing, and neither do they provide the same services. But in this case, paying higher does tend to pay off.

Why? Because SEO in itself is a time-consuming, costly process (if done the right way, of course). Real experts that employ in-depth SEO strategies will usually demand more and deliver proven results. Any agency claiming to provide proven results at extremely low costs may be employing black hat SEO tactics – something you NEVER want for your business.

Regardless of the strategy you end up going with, make sure you investigate the agency, talk to their past clients, and look for proven results.

All in all, if you are operating in a large city with many competitors and want comprehensive SEO services, your local SEO cost will rise, so choose a local SEO company worth your time and money.