Is SEO Still Worth It In 2023?
If you are still finding yourself asking, “Is SEO worth it in 2023?” the answer is a resounding ‘Yes.’
The process of adding keywords and metadata to your website will change with time, but the fact remains that SEO is still one of the best ways to get your site ranked higher in organic search. Here’s why:
SEO has proven to be one of the most solid investments for companies that need visibility in their market. And, since 82% of online experiences begin with a search engine and 44% of users never scroll past the first page of results, it has never been more important to work on your visibility and rank.
SEO is the best investment you can make in your business for several reasons. It helps you stand out from competitors, gets you relevant traffic, and provides opportunities to nurture leads.
Here are five other reasons why SEO continues to be worth the investment:
1. You Get Relevant Traffic That Converts
SEO helps increase traffic to your website, giving you plenty of opportunities to convert potential customers into actual ones.
A recent study showed that websites with more SEO-optimized content generated 126% more leads per month than those without optimized content. And, according to research, almost two-thirds of B2B marketers state that their main goal is a lead generation — which makes sense since the number one goal for marketers in most industries is to generate sales.
In addition, the research found that content with more than one SEO-optimized image generated an average of 97% more views per page on Google. So, yes, SEO will still be worth it in 2023 and beyond.
2. You Get Better Visibility
The more relevant keywords you rank for, the more organic traffic you will get. This is one of the most obvious benefits of website SEO because more people will be able to find you once your website ranks high on Google search engine results pages (SERPs), whether you add them as a client or not.
The end goal of any business is to bring in more revenue, and it can be done by getting your website to rank higher on Google search results.
When you improve the visibility of your website, you get more exposure on search engine results pages (SERPs), which means that people who would otherwise miss your site will be able to find it. This is a big deal since a recent study showed that 75% of consumers judge a business by its website — which is why it’s so important to have an SEO strategy.
3. SEO Is an Ongoing Strategy
SEO helps you build visibility over time, especially since search engine algorithms are consistently changing. This means that your content will always be working for you even if it doesn’t show up in SERPs right away.
SEO is a long-term investment that offers benefits far beyond its initial return on investment (ROI). When you decide to build your online presence with an SEO agency, you get more than just traffic and visibility — you also get advice and training that will help you improve your website’s content and social media presence over time.
4. Nurturing Leads Can Improve Your Conversions
SEO and lead nurturing go hand in hand. By creating optimized content for sharing and link building, you can increase visibility and nurture leads while you are at it. This means that your sales team won’t have to deal with the time-consuming task of following up with people who could potentially buy from you.
Help You Build Authority In Your Industry:
As mentioned above, once you start ranking higher for keywords closely related to your business, the algorithm of Google will also show that you have knowledge about your industry. One day, a client will be searching for a service you offer and click on your website out of the blue – this is how it starts!
It all comes down to being where your target audience is – which right now, they’re going to social media websites and Google’s search engine. If you aren’t showing up there, then you need to start investing more into your SEO campaigns.
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